You may identify and address any one problem under this theme. Here is an overview to help you get started on potential problem statements.
The retail landscape is transforming rapidly. The online and offline worlds are blending more than ever. Moreover, customers are becoming increasingly tech savvy and channel agnostic. They enjoy exploring technologies that can help them do everyday tasks in a more convenient, fun and innovative way. They also move seamlessly across platforms and spaces, make shopping decisions just about anywhere— on their smartphones, in a store—or on their smartphones while at the store. It’s no longer about the channel—it’s about value and convenience.
We call this Adaptive Retail—a single, unified retail experience where the best aspect of any one channel lends itself to the other. Essentially, a customer should be able to experience the perks of shopping online at the store—no queues, personalization and easy search. And while shopping online, everything great about the store—such as try-ons, customer service and instant purchases, should be accessible as well.
It is crucial for retailers to constantly adapt to the changing preferences, behaviors and needs of customers. Technology innovation is key to achieving this integrated experience, adopting adaptive retail strategies and shaping the future of retail.
Can you think of smart solutions that can transform a customer’s shopping journey, delivering a seamless experience that brings the best of both online and offline worlds?
To know more:
Watch this video featuring Doug McMillon, President & CEO, Walmart Inc.
Read this blog by Suresh Kumar our Global CTO & CDO, Walmart Inc.
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